Sophie is live.
SMS. Dispatch. Luggage. 20+ languages by voice, 5 in the app. Twenty-two years of operator instinct, built into one platform. See how it works below — sign up for the free trial, or chat with Sophie about anything.
15-day free trial · No card required · Founder-led onboarding
Your guests feel heard. In their language.
Two apps. One platform.
For your staff.
Clock in, see your queue, take jobs, log bags, message dispatch. Built for the bell desk floor — fast, simple, no friction.
For your guests.
Sophie answers in their language. Voice, text, in-app. They never need to find the front desk.
Real systems. Real transactions. Right now.
Two live demo properties running on production infrastructure, generating real activity as you read this. No screenshots. No mockups. Real systems.
Azure Palace Resort & Casino — 5,000 rooms · running under pressure
The Marlborough Miami Beach — 1,000 rooms · running smooth
Up and running, fast.
Sign up
Property name, email, done. Trial starts immediately.
We provision
SMS toll-free, dashboards, app access. We handle the carrier paperwork.
Train your team
Badge numbers, PINs, zones. We onboard your bell captain and dispatcher in one session.
Go live
Day one of week two, you're running.
See everything.
Real-time dashboards. SLA tracking per department. Employee leaderboards. Ask the platform questions in plain English.
Real-time KPIs and trend lines
Employee performance leaderboard
Guest metrics and VIP service times
Ask AI — plain-English business intelligence
Simple pricing. Founder-led onboarding.
15-day free trial. No card required. No setup fees. No contracts. Cancel anytime. Pricing tailored to your property on the demo call.
22 years building this category.
22 years ago I founded AVPMi — valet, parking automation, and revenue control. Deployed across 12 countries. Added bell desk to the product line later, watching every clipboard, every walkie-talkie, every guest who couldn't find someone who spoke their language. Sold AVPMi in 2016. Sailed for seven years.
Then I came back. The problems hadn't changed. The tech had.
BellDesk is what I'd build if I started over with AI in the toolkit. So I am.
Part of something bigger.
BellDesk AI is one product in the 72Knots.AI family — built by the same operator, on the same patented foundation.
Ready to see it live?
Start your 15-day free trial now, or book a 30-minute demo with Gokhan, our founder.